The Aaron’s Sports Marketing Team invaded Texas Motor Speedway November 3rd – 6th for one of the biggest Aaron events of the year. Aaron’s set up a corporate display outside of the track for race fans to stop by and enjoy live entertainment and learn what Aaron’s has to offer in our stores. Each attendee was encouraged to register to win the Weekend of Their Dreams in Talladega. For registering, everyone was given a bag of Aaron’s goodies such as the Aaron’s “Do The Math” calculators along with cheer sticks and Aaron’s discount coupons.
Children could get in on the action as well. Kids 10 years of age or younger could take home a coloring sheet of the Aaron’s Dream Machine, color it and return it to their local Aaron’s. One lucky, talented child could win the Aaron’s “Color your way to Talladega” contest and see their coloring design on the Aaron’s Dream Machine.
Aaron’s had great entertainment throughout the weekend. Country Singer, Teresa Wade was on stage at the Aaron’s corporate display tent singing songs from her new album “The Real Thing”. Aaron’s also hosted a question & answer session with Dream Machine driver Michael Waltrip, a meet and greet with Dallas Cowboy Cheerleaders, and had the Dallas Desperado Dancers perform on stage. The display tent was a huge success producing thousands of new customer leads from around the country.
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