June 8, 2005 (Atlanta, GA)
Aaron’s Sales & Lease Ownership (Aaron’s) of Atlanta, GA and the Arena Football League LLC (AFL) are pleased to announce an extension of their current agreement through 2008. Aaron’s and the AFL have partnered together since 2003 and the new agreement again broadens Aaron’s involvement within the league.
Aaron’s will remain the “Official Furniture Sales & Lease Ownership Store of the AFL” and continue to have the opportunity for league-wide promotions. Branding opportunities will include the jersey patch on all visitor teams uniforms, dasher board signage and in-arena marketing during the regular and post-seasons. Aaron’s has also increased its media commitment through the league with NBC and FOX Sport Net.
“The AFL is ready to be a mainstream sport in the U.S.” said Ken Butler, President of Aaron’s Sales & Lease Ownership, “ The fans are showing up in record numbers and the national television package has expanded offering football fans a better look at this fast-paced game. Aaron’s is pleased to be a national partner with the league and looks forward to being a part of their growth over the next few years.”
Aaron’s will also sponsor the Aaron’s All-Star Dream Team Cheerleaders. The Dream Team will consist of one cheerleading representative from each team in the league that will be selected by fan votes at each game, selection opportunities in Aaron’s 1084 stores and by on-line voting at shopaarons.com and afl.com. The All-Star Dream Team will make appearances at AFL events as well as Aaron’s stores and perform at the ArenaBowls.
“The Aaron’s All-Star Dream Team represents the spirit of Aaron’s by being the best of the best.” Butler explained. “These ladies will be selected for their contributions both on and off the field through their community involvement and on-field performance which reflects our corporate philosophy of encouraging excellence in everything we do.”
In addition to it’s national marketing and media commitment, Aaron’s will help promote the league through in-store promotional initiatives and inclusion in direct mail and website marketing materials.
About Aaron’s:
Aaron’s Sales & Lease Ownership stores offer customers access to high quality furniture, appliances, electronics and computers for sale or as a lease-ownership arrangement. Customers have the option of buying their merchandise for an attractive cash price, or opting to lease their merchandise for even greater flexibility. With a lease option, customers make modest monthly payments and have the immediate use of the items they need without waiting for credit checks or other delays. Plus, Aaron’s will take care of delivery, set-up, repairs and more for the duration of a customer’s lease.
Aaron's Sales & Lease Ownership is a division of Aaron Rents, Inc. (NYSE:RNT), a leader in the sale and lease ownership of residential furniture, consumer electronics, computers and home appliances, with more than 1,084 Company-operated and franchised stores in 45 states, Canada and Puerto Rico. The Company also manufactures an exclusive line of furniture, bedding and accessories at 10 facilities in four states. For more information on Aaron’s please visit www.shopaarons.com.
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