| May 1, 2005 (Atlanta, GA) Aaron’s Sales & Lease Ownership (Aaron’s) of Atlanta, GA and Talladega Superspeedway (TSS) of Talladega, AL are pleased to announce the continuation of the Aaron’s Dream Weekend at Talladega through 2010. Aaron’s will be the title sponsor of the Aaron’s 499 NASCAR NEXTEL Cup race and the Aaron’s 312 NASCAR Busch Series race traditionally held in the spring of each year.
Aaron’s and TSS first partnered together in 2002 as part of a four-year agreement that expires this year. The new multi-year agreement will secure Aaron’s relationship with the superspeedway for the next five years.
“The Aaron’s Dream Weekend at Talladega has proven to be an exceptional marketing tool for Aaron’s right from the start.” said Ken Butler, President of Aaron’s Sales & Lease Ownership. “These events have tremendous reach and interest nationally and it seems that race fans and the media sense the drama and excitement this track brings out in the competitors. Grant Lynch and his team have always provided us with first-class treatment and we feel privileged to have our name associated with one of the premier facilities on the circuit. We look forward to continuing our partnership with Talladega Superspeedway.”
"Talladgea Superspeedway is thrilled to extend the partnership with Aaron's we began in 2001," said Grant Lynch, President, Talladgea Superspeedway stated. "It is very exciting when a sponsor sees the benefits of race sponsorship first hand and continues to grow its involvement. We look forward to many more successful Aaron's Dream Weekends here at Talladega."
About Aaron’s:
Celebrating it’s Golden Anniversary this year, Aaron Rents, Inc. is a leader in the sale and lease ownership of residential furniture, consumer electronics and home appliances, with more than 1,065 Company-operated and franchised stores in 45 states, Canada and Puerto Rico. The Company also manufactures an exclusive line of furniture, bedding and accessories at 10 facilities in four states. |