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 Aaron's 2006 Show Car Schedule | Race Photos

2006 USAR Hooters ProCup
| 2006 BUSCH | 2006 NASCAR NEXTEL CUP
  Aaron's Sports Marketing 2006


MICHAEL WALTRIP RACING
Aaron’s Sales & Lease Ownership and Michael Waltrip Racing, Inc. (MWR) are pleased to announce the extension of their motorsports partnership through 2008. Aaron’s will be identified as the primary sponsor on the No. 99 NASCAR Busch Series Aaron’s Dream Machine racecar for twenty-two Busch races each year of the agreement with Michael Waltrip as the driver. The 2006 schedule expands to include eight NASCAR NEXTEL Cup Series races with the No. 00 Aaron’s Dream Machine and Hermie Sadler as the driver. Waltrip also continues a driver development program that will compete in the USAR Hooters Pro Cup Series with Ken Butler III competing in the Southern Division and Brett Butler driving in the Northern Division.

 
TALLADEGA SUPERSPEEDWAY
Aaron’s Sales & Lease Ownership (Aaron’s) of Atlanta, GA and Talladega Superspeedway (TSS) of Talladega, AL are pleased to announce the continuation of the Aaron’s Dream Weekend at Talladega through 2010. Aaron’s will be the title sponsor of the Aaron’s 499 NASCAR NEXTEL Cup race April 30, 2006 and the Aaron’s 312 NASCAR Busch Series race April 29, 2006. Both races will be broadcast live on FOX television and MRN radio.

 
ATLANTA MOTOR SPEEDWAY
Aaron's hosted the Aaron's 312 NASCAR Busch Series race for the last time at Atlanta Motor Speedway March 19, 2005. NASCAR made changes to the 2005 Busch Series schedule, moving the Aaron's 312 from the fall back to the spring, which will conflict with the Aaron's Dream Weekend at Talladega. As 2005 is the last year on our current agreement with the speedway, Aaron's honored the contract as the event sponsor and is currently in negotiations with the speedway to maintain a presence at the facility for the future.


ARENA FOOTBALL LEAGUE
Aaron’s Sales & Lease Ownership and the Arena Football League LLC (AFL) are pleased to announce an extension of their current agreement through 2008. Aaron’s and the AFL have partnered together since 2003 and the new agreement again broadens Aaron’s involvement within the league. Aaron’s will remain the “Official Furniture Sales & Lease Ownership Store of the AFL” and continue to have the opportunity for league-wide promotions. Branding opportunities will include the jersey patch on all visitor teams uniforms, dasher board signage and in-arena marketing during the regular and post-seasons. Aaron’s is also continuing its media commitment through the league broadcasts on NBC, FOX Sport Net and ESPN.


AARON’S/AFL ALL-STAR DREAM TEAM
Aaron’s will sponsor the Aaron’s AFL Dream Team Dancers. The Dream Team will consist of one cheerleading representative from each team in the league that will be selected by fan votes at each game, selection opportunities in Aaron’s stores and by on-line voting at shopaarons.com and afl.com. The All-Star Dream Team will make appearances at AFL events as well as Aaron’s events and perform at the ArenaBowls.

 


BRISTOL MOTOR SPEEDWAY
The toughest ticket to purchase in NASCAR is at the Bristol Motor Speedway and Aaron's has entered into a signage and promotion package with the speedway. The Aaron's logo is prominently displayed atop the scoring pylon in the center of the infield directly above giant, high-definition video display screens. Aaron's also has a billboard in turn two, which is regularly seen during the television broadcasts. There are four Aaron's Dream Seats perched in the center of the backstretch concourse as a special promotion for each of their four major events. There is a national, in-store register to win opportunity where fans have a chance to win a trip for two to the speedway and sit in the Dream Seats. Two of the 160,000 attending fans are randomly selected to answer a trivia question for a chance to sit in the Dream Seats. The trivia portion of the promotion is shown live on the giant video screens and replayed before each race.


TEXAS MOTOR SPEEDWAY
Aaron’s continues its partnership with TMS enjoying signage and promotions at the speedway throughout the year in one of Aaron’s largest markets. Aaron’s completed their long anticipated 50th Anniversary Sweepstakes Give-a-way this November at the speedway. Throughout the course of 2005, Aaron’s customers and event attendees were encouraged to register to win the car of their dreams, the Aaron’s 55 Chevy. Of thousands of entries turned in throughout the United States, Aaron’s narrowed the contestants down to five potential winners. Each contestant and a guest were flown into Dallas - Fort Worth to enjoy the weekend festivities and take their shot at winning the car of their dreams. Among the potential winners was Catrina Hare- Memphis, TN, Steven Schopf- Burlington, WI, Greg Pickerel from Arvada, Co, John Zorick - Valparaiso, IN and Mary Melvin - Milton, FL. Mary Melvin was the first to take a seat in the 55 Chevy but she was unable to crank it with her key. Next up was John Zorick from Valparaiso, IN. John took a seat in the car of his dreams and cranked the engine of the Aaron’s 55 Chevy. From all of us here at Aaron’s, congratulations John!


UNIVERSITY OF TEXAS
Aaron’s and the University of Texas Athletics department continue its partnership through 2006. Aaron’s receives signage, tickets and promotional opportunities with its football, baseball and basketball programs. The UT Longhorns baseball team won the 2005 College World Series this year and their football and basketball teams are currently ranked No. 2 in the U.S.


Georgia Tech Athletics
Aaron’s and the Georgia Institute of Technology Athletics department continue its partnership through 2006. Aaron’s receives signage, tickets and promotional opportunities with its football, baseball and basketball programs. The Yellow Jackets continue to be a force within the highly visible Atlantic Coast Conference.


Aaron’s enters into its first partnership with the NFL’s Atlanta Falcons. Coming off of a stellar 2004 season under the guidance and leadership of Arthur Blank and coach Jim Mora, the Atlanta Falcons look to better their record this season and complete their quest for the championship. As part of the three-year agreement, Aaron’s will receive three signage positions in the Georgia Dome, in-stadium promotional rights and logo usage. With 2005 featuring three Monday night home games televised live on ABC and several other games scheduled to be broadcast live nationally, Aaron’s looks forward to additional exposure and the validity of branding our company with one of the NFL’s premier properties.