| Atlanta, Georgia (April 30) -- Aaron’s Sales & Lease Ownership (Aaron’s) of Atlanta, Ga., and Michael Waltrip Racing, Inc. (MWR) of Sherrill’s Ford, N.C., are pleased to announce the extension of their motorsports partnership through 2008. Aaron’s will be identified as the primary sponsor on the No. 99 NASCAR Busch Series Aaron’s Dream Machine racecar for twenty-two Busch races each year of the agreement with Michael Waltrip as the driver. Aaron’s and MWR first teamed together in the Busch Series in 2000 running a few races and making commercials. Six years later, the relationship has expanded and together Aaron’s and MWR have run a total of 79 races claiming three victories and four poles.
“What we have built together is phenomenal,” Ken Butler President of Aaron’s Sales & Lease Ownership said. “Michael Waltrip Racing has been an integral part of Aaron’s marketing plans since 2000 and the national exposure that Michael and the Dream Machine have gathered in that time cannot be measured in dollars and cents. We have been very pleased with what we have achieved together and look forward to continuing to build our brand with Michael and his team over the next few years.”
“Aaron’s is a sponsor that uses their involvement in motorsports to inform consumers that dream products can be in their homes for the guaranteed lowest price,” Michael Waltrip said. “Ken Butler and his team are very involved and creative in their approach to marketing and advertising, and they know how to have fun while they do it. Aaron’s style of reaching race fans would be an excellent model for any potential sponsor coming into the sport and I appreciate their partnership with Michael Waltrip Racing.”
The 2005 schedule expands to include four NASCAR NEXTEL Cup Series races with the No. 00 and Kenny Wallace as the driver. Waltrip also formed a driver development team that will compete on both the USAR Hooters Pro Cup and ARCA Series. Ken Butler III has been signed as the team’s driver. |