Aaron's, A Unique Position

Aaron's offers another choice in the market place, a choice that falls between conventional leasing and conventional retailing. If the customer wants temporary use of a quality product at an affordable price, Aaron's provides that option. If the customer wants ownership at an affordable price, Aaron's also provides that option. This positions Aaron's into the much larger retail market place.

In fact, there is little disparity between the final purchase price at Aaron's and the final purchase price at a conventional retailer after interest and service charges. In some cases, our "cash and carry" prices are actually lower than many retailers. Thus, Aaron's offers a retail value plus the added services of no credit checks, no debt obligations, no-cost repair services, and absolutely no obligation to the customer beyond the current lease payment due. If the customer's needs or financial circumstances change, they can return the products with no further obligation, and no debt. Contrast that with an installment credit sale, typically offered by retailers, which obligates the customer to pay the full amount regardless of the circumstances. This kind of service is an "added value" for our customers and the substantial difference between our business and the conventional retailer's business. At Aaron's, the customer gets more than simply the products.

We believe we have a strong and legitimate case for a separate niche in the market place and we are committed to continuing strong growth with this new concept because it satisfies the customer's needs.